Geomarketing
Prioritizing 7,858 leads: customer segmentation on a dashboard
A dashboard that scores sales leads by priority and shows where to focus a telemarketing campaign.
The challenge¶
A campaign had thousands of leads and not enough calls to reach them all. The question was where to start.
The solution¶
I assigned each lead a priority class from its location and attributes (here with a simulated lead list), then built a dashboard that shows totals, priority levels and the zones where high-priority leads concentrate.
Results¶
- 7,858 leads classified, with 2,391 flagged high priority and 585 priority zones
- Teams can filter by municipality and see the list of contacts to call
The lead records in this demo are simulated; no real person or customer data is shown.
Gallery¶
Next step
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